Privacy Policy
Last updated: February 9, 2026
This Privacy Policy explains how seihoiadvance (“we,” “us,” “our,” or the “Site”) collects, uses, and shares personal information when you visit our website, use our services, make a purchase, or otherwise communicate with us (collectively, the “Services”).
In this policy, “you” refers to any user of the Services, including customers and website visitors. Please read this Privacy Policy carefully. By accessing or using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.
Changes to This Privacy Policy
We may revise this Privacy Policy from time to time to reflect updates to our practices, technology, legal requirements, or other operational reasons. When we do, we will post the updated version on the Site and change the “Last updated” date. We may also provide additional notice where required by law.
How We Collect and Use Personal Information
To deliver and improve the Services, we collect personal information from different sources, including information you provide, information collected automatically, and information received from third parties. The specific data we collect depends on how you interact with the Services.
In addition to the purposes listed below, we may use personal information to:
- communicate with you,
- operate, maintain, and improve the Services,
- comply with legal obligations,
- enforce our terms and policies,
- protect the Services, our business, and our users.
What Personal Information We Collect
1) Information you provide directly
When you place an order, create an account, contact us, or otherwise use the Services, you may provide information such as:
- Contact details: name, email, phone number, shipping/billing address
- Order details: items purchased, delivery address, payment confirmation, order communications
- Account details: username, password, and security-related information
- Shopping activity you submit: items added to cart or wishlist, saved preferences
- Customer support content: details you include in messages or requests
Some features require certain information. If you choose not to provide it, you may not be able to use parts of the Services.
2) Information collected automatically
We may automatically collect data about how you access and use the Services through cookies, pixels, SDKs, and similar technologies, such as:
- device type and operating system
- browser type, language, and settings
- IP address and approximate location
- referral/traffic source
- pages viewed, clicks, time spent, and browsing patterns
- engagement with emails and advertisements (where applicable)
3) Information received from third parties
We may receive information from third parties that help us operate the Services, including:
- Shopify and other platform/hosting providers
- payment processors that handle payment data to complete transactions
- shipping and fulfillment providers supporting delivery and returns
- analytics and marketing partners when you interact with our ads, emails, or tracking tools
We treat third-party information in line with this Privacy Policy.
How We Use Your Personal Information
Providing the Services (orders, accounts, support)
We use personal information to:
- process payments and confirm transactions
- fulfill orders and arrange shipping
- send updates about orders, returns, exchanges, and account activity
- create and manage accounts
- provide customer service and handle requests
Marketing and advertising
Where permitted by law, we may use information to:
- send promotional emails or SMS messages
- personalize content and recommendations
- display advertising on our Site and other websites
- measure and improve campaign performance
You can opt out of marketing emails at any time via the unsubscribe link or by contacting us.
Security and fraud prevention
We may use information to detect, prevent, investigate, or respond to suspected fraud, abuse, illegal activity, or security incidents. If you create an account, you are responsible for keeping login credentials confidential.
Improving the Services
We use data to troubleshoot, analyze usage, enhance site performance, and improve user experience.
Cookies and Similar Technologies
We use cookies and similar tools to keep the Site working, remember preferences, perform analytics, and understand user interactions.
Shopify may also set cookies in connection with hosting our store. For details, see Shopify’s cookie policy:
https://www.shopify.com/legal/cookies
We may allow certain third-party advertising/analytics partners to use cookies or similar technologies to help deliver relevant ads and measure effectiveness.
Your choices: You can manage cookies through browser settings. Disabling cookies may limit certain Site features.
How We Share Personal Information
We may share personal information for legitimate business and operational reasons, including with:
- vendors and service providers (hosting, payments, shipping, support, analytics)
- advertising and marketing partners (for campaign delivery and measurement)
- professional advisors (legal, accounting, compliance)
- authorities or other parties when required by law or to protect rights and safety
We do not sell personal information for money. However, some disclosures for cross-site advertising may be considered “sharing” under certain privacy laws.
Third-Party Sites and Links
Our Site may link to third-party websites. We are not responsible for their content, security, or privacy practices. Please review their privacy policies before providing information.
Children’s Privacy
The Services are not intended for children. We do not knowingly collect personal information from children under 13 (or the minimum age required by applicable law). If you believe a child has provided us information, please contact us so we can take appropriate steps.
Data Retention
We keep personal information only as long as needed to provide the Services, meet legal requirements, resolve disputes, and enforce agreements. When information is no longer needed, we take reasonable measures to delete or de-identify it.
Your Rights and Choices
Depending on where you live, you may have rights such as:
- requesting access to the personal information we hold
- requesting correction of inaccurate information
- requesting deletion (subject to legal/contractual retention requirements)
- opting out of marketing communications
- objecting to or restricting certain processing
- withdrawing consent where processing is based on consent
To make a request, contact us using the details below.
International Users
Your personal information may be processed outside your country, including in places with different privacy laws. Where required, we use appropriate safeguards for international transfers.
Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:
Sei Hoi Advance Trading Limited / seihoiadvance
Unit B6, 22/F, Block B, TML Tower, 3 Hoi Shing Road, Tsuen Wan, N.T., Hong Kong
Email: support@seihoiadvance.com